The Word on Ms. Dewey

This is weird. This "search engine" was forwarded to me by a friend called MsDewey.com. Like I said it's a search engine ... I think. But loading the flash introduction is abysmally slow, and searching for your topics is painfully slower. The results are difficult to read and it's not an expansive list of items unlike google or yahoo. As a matter of fact, all I seem to get are hits from Wikipedia or Amazon.com. After all, it's made by Microsoft so I'm not expecting the best in quality or efficiency.

So what makes Ms. Dewey interesting then? Well it's Ms. Dewey herself, played by actress Janina Gavanka. It's a human, and a very attractive, female interface. She is fully animated, responds to the results of your search, and engages in her own chatter when idle. Here she looks bored, smiles, and fidgets behind the counter and sometimes she says, "Hellloooooo? Type something here!" It's humorous and at other times it's a joke at your expense such as, "Somebody needs to get a hobby. Like, say, something interesting." On a whim, I typed in her name and she says one of the most funniest moments of the site itself, "Janina Gavanka, now that is talent!"

So technically it sucks as a search engine. But it's a different way of representing a search engine where it is personified, a "human" element driving the interface. That is interesting to me because we've been saturated with the idea that computers are personified from the ship's computer voice, played by Majel Barrett in Star Trek: The Next Generation, to the fully interactive library interface of Vox, played by Orlando Jones in The Time Machine (2002). So this site is a fascinating innovation of representation, but I wouldn't call it breakthrough for search engines.

Ms. Dewey's specific racial and gender identity is also interesting. It's no surprise that the interface is feminine in order to conjure up a sense of comfortability and warmth to users. Feminine representations as an animated subject or even a voice is more inviting. But the multiethnic dimension of Ms. Dewey is